Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Executive Memo | Selling to Consumers in Uncertain Times

As inflation persists and consumer confidence remains low, brands face a critical challenge: how to sell to a more cautious, value-driven shopper without diluting their cachet. From smarter pricing strategies to sharper audience targeting, executives must recalibrate fast to stay competitive in a volatile economy.
As inflation persists and consumer confidence remains low, brands face a critical challenge: how to sell to a more cautious, value-driven shopper without diluting their cachet. From smarter pricing strategies to sharper audience targeting, executives must recalibrate fast to stay competitive in a volatile economy.
Loading...

Brands looking to reach US consumers are facing their toughest test in years.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Loading...

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON