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Agenda-setting intelligence, analysis and advice for the global fashion community.

Case Study | The Playbook for Succeeding in China’s New Reality

Once fashion’s most reliable growth engine, the Chinese market is shifting as consumer spending cools and shoppers with more choice than ever gravitate toward savvy domestic brands. Opportunities for international players are still plentiful, but the old formula for succeeding in China is no longer relevant. Brands need a new game plan to stand out.
Case Study | The Playbook for Succeeding in China’s New Reality
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