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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why COS Is Showing at London Fashion Week

The H&M Group-owned brand is looking to regain relevance and reestablish itself as an “accessible luxury” powerhouse.
Activist Janaya Future Khan and actor Jodie Turner star in Cos' Autum/Winter 2021 campaign. Courtesy.
Activist Janaya Future Khan and actor Jodie Turner star in Cos' Autum/Winter 2021 campaign. Courtesy.

This season, London Fashion Week is missing big names like Burberry and insider-favourite Victoria Beckham. But on a schedule devoid of the usual headliners, a different kind of mega-brand is making an appearance: high street behemoth COS.

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