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Agenda-setting intelligence, analysis and advice for the global fashion community.

Ssense Founders Join Sale Process for Troubled Retailer

Rami Atallah, chief executive of the embattled e-tailer, told employees on Sep. 17 that his family would be among the bidders in a potential sale, and announced a new round of layoffs.
A stock image
Ssense CEO told staffers last week that his family "intends to participate as one of the bidders" in a sale of the company. (Getty Images)

After fighting off a forced sale, Ssense is still on the auction block.

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Further Reading

Ssense: What Went Wrong

Tariffs were the immediate cause of the Montréal-based company’s decision to file for bankruptcy protection. But insiders tell BoF that the downfall was a long time coming as the online retailer’s formula for appealing to Gen-Z shoppers with indie fashion brands and constant markdowns lost its edge.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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