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Luxury’s Untapped Opportunity in Men’s Jewellery

As men wear more jewellery, the segment is becoming a growth engine at retailers, where new brands that hit the spot are finding quick success — and established names are discovering a lucrative new niche.
Driving the surge in men's jewellery is a powerful blend of cultural influence and shifting gender norms.
Driving the surge in men's jewellery is a powerful blend of cultural influence and shifting gender norms.

Mytheresa can’t get enough men’s jewellery — literally.

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