Ulta Beauty Forecasts Annual Profit Below Estimates
Shares declined in after-hours trading as the beauty retailer expressed a cautious outlook for 2026.
Beauty
Analysis and advice on the fast-evolving beauty business.
The End of Beauty’s Easy Growth Era
Beauty sales are still growing, but shoppers are value-conscious and less loyal than ever, requiring major players to rethink their strategies.
The End of Beauty’s Easy Growth Era
Beauty sales are still growing, but shoppers are value-conscious and less loyal than ever, requiring major players to rethink their strategies.
Inside Sephora’s Bet on Biotech
Biotech skincare brand Mother Science will debut on Sephora next week as the retailer accelerates its push into lab-developed beauty alongside brands like U Beauty.
Inside Sephora’s Bet on Biotech
Biotech skincare brand Mother Science will debut on Sephora next week as the retailer accelerates its push into lab-developed beauty alongside brands like U Beauty.
Ulta Beauty’s Big Branding Play; Why Conglomerates Should Consolidate
In Full Coverage, Priya Rao looks at the Midwestern retailer’s attempts to be a brand destination, along with the dismal state of independent beauty.
Ulta Beauty’s Big Branding Play; Why Conglomerates Should Consolidate
In Full Coverage, Priya Rao looks at the Midwestern retailer’s attempts to be a brand destination, along with the dismal state of independent beauty.
Exclusive: Amouage Revenue Surged 66% in 2025
The Omani fragrance house charted record sales growth in 2025, driven by its high-concentration ‘Exceptional Extraits’ collection and its global fleet of stores.
Exclusive: Amouage Revenue Surged 66% in 2025
The Omani fragrance house charted record sales growth in 2025, driven by its high-concentration ‘Exceptional Extraits’ collection and its global fleet of stores.
Prestige Fragrance’s Online Shopping Problem
More fragrances are now sold through digital channels than in store, posing challenges for the traditional ‘try before you buy’ playbook. As channels like Amazon and TikTok Shop pick up speed, brands must adapt to a new reality.
Prestige Fragrance’s Online Shopping Problem
More fragrances are now sold through digital channels than in store, posing challenges for the traditional ‘try before you buy’ playbook. As channels like Amazon and TikTok Shop pick up speed, brands must adapt to a new reality.
American Department Stores Have a Beauty Problem
No longer the primary destination for beauty discovery, US department stores could learn by emulating the strategies of international peers.
American Department Stores Have a Beauty Problem
No longer the primary destination for beauty discovery, US department stores could learn by emulating the strategies of international peers.
16 Year-Old Salish Matter Conquered Sephora. Next is Netflix.
The co-founder of Sincerely Yours is a Youtube sensation, a Gen Alpha skincare success story and coming soon to a streaming device near you.
16 Year-Old Salish Matter Conquered Sephora. Next is Netflix.
The co-founder of Sincerely Yours is a Youtube sensation, a Gen Alpha skincare success story and coming soon to a streaming device near you.
How Fake AI Influencers Generate Real Cash
From deepfakes to affiliate links, producers of AI influencers are finding ways to make money even if brands aren’t interested in working with them.
How Fake AI Influencers Generate Real Cash
From deepfakes to affiliate links, producers of AI influencers are finding ways to make money even if brands aren’t interested in working with them.
How the Body Scan Became a Luxury Product
New longevity companies like Neko Health or Prenuvo endeavour to turn preventative health into an upscale, almost spalike experience. But no one can afford for them to be wrong.
How the Body Scan Became a Luxury Product
New longevity companies like Neko Health or Prenuvo endeavour to turn preventative health into an upscale, almost spalike experience. But no one can afford for them to be wrong.
How To Launch Skincare That Sticks
Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.
How To Launch Skincare That Sticks
Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.
Behind the Scenes at LVMH Beauty
In this edition of Full Coverage, Priya Rao is back on the luxury beat reporting on big moves at LVMH Beauty and how L’Oréal turned Valentino’s fragrance into a blockbuster.
Behind the Scenes at LVMH Beauty
In this edition of Full Coverage, Priya Rao is back on the luxury beat reporting on big moves at LVMH Beauty and how L’Oréal turned Valentino’s fragrance into a blockbuster.
Merit Isn’t For Beauty Lovers. That’s the Point.
The Millennial beauty label has doubled its sales since 2023 by focusing on an underserved, makeup-ambivalent consumer. But whether that strategy will lead to an exit remains to be seen.
Merit Isn’t For Beauty Lovers. That’s the Point.
The Millennial beauty label has doubled its sales since 2023 by focusing on an underserved, makeup-ambivalent consumer. But whether that strategy will lead to an exit remains to be seen.
THE NEWS IN BRIEF
Exclusive: Brita Invests in Shower Filter Firm Hello Klean
The German water filtration firm has acquired a minority stake in Hello Klean, which sells shower heads it claims mitigate the effects of hard water.
Exclusive: Akt London Enters Sephora
The UK label will roll out its hero deodorant to Sephora US doors and launch its full assortment online as the LVMH-owned retailer expands its body care offering.
Estée Lauder Sues Jo Malone, Zara UK for Trademark Infringement
The US cosmetics giant said on Thursday said it filed a lawsuit against perfumer Jo Malone, her fragrance brand ‘Jo Loves’ and Zara’s UK business for the use of Malone’s name on certain products.
Henkel Sees Slower Start to 2026 on Weak Customer Sentiment, Middle East Uncertainty
German consumer goods and adhesives maker Henkel said on Wednesday it expects a slower start to 2026 due to persistently weak consumer sentiment and uncertainties linked to the war in Iran.
Galderma Backers Exit $6.3 Billion Stake
A trio of Galderma shareholders exited their remaining 14.3% stake in the Swiss skincare company, in the largest ever overnight share sale in Switzerland.
Exclusive: Perfumer H Secures Fresh Investment
Former Aesop leaders Michael O’Keeffe and Thomas Buisson have invested in Perfumer H, buying out Natura &Co’s stake to back the niche fragrance brand’s next phase of growth.
LVMH Names Deputy CEO of Beauty Division, Parfums Christian Dior
Philippe Farnier, a longtime LVMH executive, will step into the new role effective immediately, reporting to divisional head Véronique Courtois.