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5 Fashion Brands That Dominated the Met Gala Social Conversation

Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.
BoF INSIGHTS PULSE analyses the user-generated conversations that took over social media during the Met Gala 2025.
BoF INSIGHTS PULSE analyses the user-generated conversations that took over social media during the Met Gala 2025. (Getty Images / Collage by BoF)

Dressing celebrities for the Met Gala is a high-stakes affair. Brands work for months and invest millions of dollars to design elaborate looks, which this year were linked to the exhibition’s theme, “Superfine: Tailoring Black Style,” and the dress code, “Tailored for You.” As social media has boosted the visibility of the gala, brands must focus on surprising and delighting an ever-growing audience of fashion fans that evaluates these looks — in real-time — for their aesthetic merits as much as for their cultural commentary. As the dust settles on this year’s Met Gala, we used

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