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Agenda-setting intelligence, analysis and advice for the global fashion community.

Swatch Group vs Morgan Stanley: It’s Time for Transparency

After Swatch Group launched an attack on Morgan Stanley’s influential annual watch report, Swatch-owned Tissot cracks open the door for a glimpse at some numbers and Robin Swithinbank says it’s time a secretive industry came clean on financials.
Tissot belongs to Swatch Group and features in a closely read Morgan Stanley report on Swiss watchmakers
Tissot is one of a dozen Swatch Group brands that feature in a highly-read report from Morgan Stanley (Courtesy of Swatch Group)

Watches expert Robin Swithinbank weighs in twice a month with intelligence and insight on the age-old industry as it navigates the tension between tradition and reinvention.

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Further Reading

Is the Storm Blowing Over for Watchmakers? Yes and No

It’s a case of winners and losers for Swiss watchmakers, as the strongest brands shoot ahead, widening the gap with their smaller rivals, writes Robin Swithinbank. Plus, Rolex’s LIV Golf tie-up and The Honourable Merchants Group’s pause.

About the author
Robin Swithinbank

Robin Swithinbank is a contributing writer at The Business of Fashion. Swithinbank is a London based journalist, editor, and speaker who specialises in luxury watches.

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