Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Marketing

Ykone and Mirror Mirror Agencies Merge to Form New Group

The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
The Ykone and Mirror Mirror teams.
The Ykone and Mirror Mirror teams. From left to right: Matteo Baldi, Ykone Europe chief executive; Valentine Suc, partner at Mirror Mirror; Juliette Lambert, founder of Mirror Mirror; Beatrice Imbert Forgeot, Ykone managing director; Olivier Billon, Ykone Group founder. (All rights reserved Ykone Mirror Mirror)
By

Influencer marketing agency Ykone and creative production house Mirror Mirror have merged to form a new luxury-focused, cross-functional agency called One, offering clients an integrated approach combining influencer strategy, creative and event production.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

About the author
Haley Crawford
Haley Crawford

Haley Crawford is Marketing Correspondent at The Business of Fashion. She is based in New York and covers the marketing and public relations industries.

In This Article
Topics
Tags

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Marketing
How new technologies and cultural shifts are rewiring fashion communications.

The Long, Slow Death of Sponsored Content

While pay-for-play on creators’ feeds isn’t going away entirely, the #ad is no longer the cornerstone of social media marketing that it once was. Some brands are taking a new approach they hope will feel more like an extension of creators’ relationships with their followers.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.