Ulta Beauty Forecasts Annual Profit Below Estimates
Shares declined in after-hours trading as the beauty retailer expressed a cautious outlook for 2026.
Letter From The Editor
Luxury
Can We Fix the Fashion System?
An informal survey of BoF readers reveals a glaring gap between fashion’s senior executives and frontline workers on the most critical issues facing the industry in 2026, writes Imran Amed.
Can We Fix the Fashion System?
An informal survey of BoF readers reveals a glaring gap between fashion’s senior executives and frontline workers on the most critical issues facing the industry in 2026, writes Imran Amed.
Luxury
Dario Vitale’s Versace Exit: The Backstory
Vitale may not be the right fit for Prada’s Versace strategy but a healthy fashion system depends on creative renewal powered by young talent, writes Imran Amed.
Dario Vitale’s Versace Exit: The Backstory
Vitale may not be the right fit for Prada’s Versace strategy but a healthy fashion system depends on creative renewal powered by young talent, writes Imran Amed.
Technology
Tracking Fashion Brand Performance in the Age of AI
Our new AI-powered tool, BoF Insights Brand Pulse, evaluates fashion brand performance across five dimensions — Discoverability, Identity, Value, Connection and Love — combining digital signals and consumer conversations to measure brand performance in an easy-to-use dashboard.
Tracking Fashion Brand Performance in the Age of AI
Our new AI-powered tool, BoF Insights Brand Pulse, evaluates fashion brand performance across five dimensions — Discoverability, Identity, Value, Connection and Love — combining digital signals and consumer conversations to measure brand performance in an easy-to-use dashboard.
Luxury
Amazing Grace Wales Bonner
The British-Jamaican designer and Hermès are a perfect match, writes Imran Amed.
Amazing Grace Wales Bonner
The British-Jamaican designer and Hermès are a perfect match, writes Imran Amed.
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Luxury
Luxury Crosses Fingers for a Rebound
LVMH’s results and the subsequent share price rally seem to be more a reflection of hope than concrete evidence of a luxury rebound, writes Imran Amed.
Luxury Crosses Fingers for a Rebound
LVMH’s results and the subsequent share price rally seem to be more a reflection of hope than concrete evidence of a luxury rebound, writes Imran Amed.
News & Analysis
Introducing The BoF 500 Class of 2025
Our newest BoF 500 members have demonstrated leadership, creativity, innovation and impact amid a fashion industry in a state of flux.
Introducing The BoF 500 Class of 2025
Our newest BoF 500 members have demonstrated leadership, creativity, innovation and impact amid a fashion industry in a state of flux.
News & Analysis
Yohji Yamamoto, Kim Kardashian and Chanel’s Matthieu Blazy Are This Year’s BoF 500 Cover Stars
On Oct. 3, The Business of Fashion will unveil The BoF 500 Class of 2025. To mark the occasion, we sat down with three members of The BoF 500 community to discuss how they are responding to the tumultuous state of fashion and the wider world.
Yohji Yamamoto, Kim Kardashian and Chanel’s Matthieu Blazy Are This Year’s BoF 500 Cover Stars
On Oct. 3, The Business of Fashion will unveil The BoF 500 Class of 2025. To mark the occasion, we sat down with three members of The BoF 500 community to discuss how they are responding to the tumultuous state of fashion and the wider world.
Luxury
Fashion’s Age of Uncertainty
Key business leaders had little to be optimistic about this week in Milan, though strong debuts at Gucci and Jil Sander delivered the creative energy the industry is banking on to help power a turnaround, writes Imran Amed.
Fashion’s Age of Uncertainty
Key business leaders had little to be optimistic about this week in Milan, though strong debuts at Gucci and Jil Sander delivered the creative energy the industry is banking on to help power a turnaround, writes Imran Amed.
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Luxury
Tough Choices for Armani’s Heirs
The designer’s will unexpectedly called for his brand to be sold or file for an IPO. With the luxury sector in a slump, neither option looks particularly appealing right now, writes Imran Amed.
Tough Choices for Armani’s Heirs
The designer’s will unexpectedly called for his brand to be sold or file for an IPO. With the luxury sector in a slump, neither option looks particularly appealing right now, writes Imran Amed.
Technology
Introducing The Brain of Fashion
The Business of Fashion’s new generative AI tool, trained exclusively on our deep archive of trusted journalism and intelligence, developed in partnership with Quilt AI. Today, we’re inviting our BoF Professional community to test it in beta mode.
Introducing The Brain of Fashion
The Business of Fashion’s new generative AI tool, trained exclusively on our deep archive of trusted journalism and intelligence, developed in partnership with Quilt AI. Today, we’re inviting our BoF Professional community to test it in beta mode.
Fashion Week
In Paris, All Eyes on Jonathan Anderson’s Dior Debut
A phalanx of designers came to support — and, no doubt, carefully scrutinise — Jonathan’s Anderson first men’s show for Dior, writes Imran Amed.
In Paris, All Eyes on Jonathan Anderson’s Dior Debut
A phalanx of designers came to support — and, no doubt, carefully scrutinise — Jonathan’s Anderson first men’s show for Dior, writes Imran Amed.
Luxury
‘Transform or Die’: Can a Turnaround Expert Turn Kering Around?
Luca De Meo’s appointment as the French group’s chief executive is an admission of the seriousness of the crisis the company is facing, as well as a signal of its intent to do something about it, writes Imran Amed.
‘Transform or Die’: Can a Turnaround Expert Turn Kering Around?
Luca De Meo’s appointment as the French group’s chief executive is an admission of the seriousness of the crisis the company is facing, as well as a signal of its intent to do something about it, writes Imran Amed.
The News in Brief
Exclusive: Brita Invests in Shower Filter Firm Hello Klean
The German water filtration firm has acquired a minority stake in Hello Klean, which sells shower heads it claims mitigate the effects of hard water.
AII Launches Industry-First Tool Standardising Measurement of Carbon Emissions
The new tool published by the climate-focused nonprofit aims to create a standardised benchmark across textile facilities to accelerate fashion’s efforts to decarbonise.
Marco De Vincenzo Exits Etro
The creative director’s departure after four years was a decision of ‘mutual agreement’ according to the Italian label.
Exclusive: Akt London Enters Sephora
The UK label will roll out its hero deodorant to Sephora US doors and launch its full assortment online as the LVMH-owned retailer expands its body care offering.
Zalando Forecasts 2026 Profit Jump Driven by AI Boost
The European retailer forecast a rise in full-year adjusted operating profit and announced a share buyback, citing the productivity and cost-saving benefits of AI.
Lululemon Founder Warns CEO Candidates That Board Needs Overhaul
Chip Wilson wrote an open letter to potential candidates for the activewear brand’s next chief executive warning them of problems at the company.
Estée Lauder Sues Jo Malone, Zara UK for Trademark Infringement
The US cosmetics giant said on Thursday said it filed a lawsuit against perfumer Jo Malone, her fragrance brand ‘Jo Loves’ and Zara’s UK business for the use of Malone’s name on certain products.